In this blog article, we will be taking a look at the most frequently asked questions in SEO (Search Engine Optimization). These questions are relating to all aspects of SEO, including on-page and off-page work. At Crum, we are experts at digital marketing, this includes SEO and all that comes with it. If you have any questions that have not been answered in this post, then you may want to contact us directly using our live chat feature, email, phone or even visit one of our many offices.
Does SEO Work? Is It Effective
One of the most common questions that we get asked, whether it be by clients or social media followers, it’s on everyone’s mind. The SEO industry has blown up over the last few years, with every business looking to get involved. Because most businesses are looking to grow using SEO, it makes the environment incredibly competitive. With companies like Amazon and eBay dominating the ecommerce niche, if you are looking to get sales through SEO, it may be difficult without an agency behind you. However, this does not mean SEO is ineffective, it can take a lot of manpower and time to ensure its success. Cost-wise, SEO can provide long-term stable traffic, sales and awareness.
How Much Does SEO Cost?
This question is slightly harder to answer than the previous, because there is no SEO campaign that will work on all websites. For example, some small sites require only a basic website with minimal off-page optimizations in order to rank and achieve success. Other websites, for larger businesses, may require more off-page SEO such as link building. For less competitive niches, the time it takes to rank your website should be less in theory, and will require less manpower to do so. For eCommerce websites you will have to optimize all your product pages, which can rack up costs if you are doing the services on your own. Many agencies will charge per link or per month. If you are able to carry out on-page SEO in-house, it may be wise for you to only outsource links. If you are completely clueless when it comes to SEO, then you may choose to use an agency for all aspects of optimization. There is no maximum you can spend on SEO, but in order to see any movement at all, try to avoid budget agencies as they can hurt your success in the long-run.
For small businesses, you should look to spend around $1,000 per month on SEO, this will ensure rankings, brand awareness and some traction short-term. It is best to consult with an SEO agency in order to get an accurate quote for SEO services.
How Long Does SEO Take To Show Results?
Unlike PPC or social media marketing, SEO can take months to see any type of rankings at all. If you are trying to achieve rankings and link placements organically, then you can be waiting months to see even the smallest results. Aggressive SEO campaigns can start to take effect as soon as 4-weeks. The time it takes for your SEO efforts to work is directly impacted by the saturation in your niche and the quality of your on-page optimizations. Although, starting with many links doesn’t always mean that you are going to rank immediately. It is often seen that building too many links in a short space of time can result in penalizations and hurt your website over time.
To see a strong return on your investment, you can expect to wait 6, 8 or even 12 months in some cases. SEO agencies should be able to give you a report on how long they expect it will take to rank your website.
How Does SEO Work?
Google looks at around 200 individual factors when determining when determining a website’s keyword rankings. To make things easier, we are going to split SEO into two main sectors, on-page and off-page.
First, we will talk about on-page SEO. This is the optimizations that get made on your website, including site speed, h-tags, images, code and interlinking. These are things that get created and altered during the curation of your website. Once your website is complete, it is important to run audits on your on-page optimizations to ensure that they are up to date and are to a good standard.
Off-page SEO is the second form of optimizations, which are the things that happen away from your website. This includes, links from other websites, citations, hyperlink anchors and spammy links. This is on-going and is not as simple as fixing it in one day and moving on. Arguably the most important ranking factor are links. This means that based on the quality and quantity of links that come from external sites, Google will rank your webpage accordingly. There are many other factors that Google looks at beside links that you have built, but that is for another insight post.
Why Is My Competitor Ranked Higher?
The answer to this comes directly from the “how does SEO work” answer. Simply put, your competitor may have a better on-page architecture, which means that slight changes to your sites structure may help you outrank them. Lets say your competitor has a site with similar on-page quality to your own, then off-page SEO is the deciding factor. As stated earlier, there are around 200 factors that Google will look at when deciding your rank. To start, their site may have more relevant links than yours. Consult with an SEO firm and they will be able to carry out accurate competitor analysis in order to give you an explanation behind their better rankings. A good agency will be able to strategize on how your site can outrank the competition, with a time frame and budget in mind.
Can I do SEO myself?
Many individuals do their own SEO and have great success doing so. However, learning the basics of search engine optimization can take a long time to learn and if you aren’t tech savvy then it can be a challenge. The tools and manpower that an agency can provide will ensure the best possible rankings. If you are trying to replicate a similar result on your own, you will need to purchase many research tools, which can cost more than just hiring an agency. Not to mention, most agencies will provide time-specific reports which will detail exactly how your site is progressing.
Unless you are very confident when it comes to digital marketing, we wouldn’t advice that you do SEO on your own as it can lead to negative effects on your site’s rankings and cost you clients and traffic in the long run. For students and young people looking to start a website, learning the basics of SEO may prove to be helpful as it may be more cost effective to implement the foundations of on-page SEO on your own. For those who are looking to start a website as a hobby, with no urgency for results, learning the skills to rank your website is likely to be more fruitful as agency pricing starts at around $1,000 per month.
Is SEO Better Than PPC?
The question that all marketers ask themselves at least once a day, is SEO better than PPC. This answer depends on your business model and your goals.
As stated earlier, SEO can take months to show any results and your intended results may still not come to fruition. With PPC, you will see immediate results, wether it be clicks, sales or leads. However, the answer is not so black at white as that. PPC can be incredibly costly, with some search terms costing over $5 per click. SEO is inexpensive in comparison, but it will take more time for traction.
At Crum, we consult businesses and will help them determine which form on search marketing suits them best. Often, a combination of PPC and SEO is the most beneficial. As they will receive short-term results from the PPC along with long term results from SEO. At Crum, no one does SEO quite like us, we try to rank your webpages as fast as possible without jeopardizing long-term success. For news sites and blogs, we rarely suggest PPC as it is not very cost effective if your business model relies on ad-networks.
Does SEO Work In 2020?
Despite what many failed internet-marketers may have you believe, SEO is far from dead. Most of the large websites that you will visit today will have whole teams of people dedicated to just that. Search engines drive 93% of all web traffic, with that majority of that coming from organic search. Without SEO your organic search traffic will be non-existent and this can be the difference between a business being successful or a business failing. So it is best not to leave it to chance.
The reason why many people believe SEO is dead is because many large corporations such as Amazon etc are very hard to outrank, rendering their SEO efforts seemingly useless. But the truth behind the matter is that with correct competition analysis, keyword research and understanding search intent, you can rank your website and bring results. For marketers and many agencies, this is easier said than done. At Crum Consult, we take great pride in being the gold standard for SEO agencies around the world. We work with businesses of all sizes to bring them success in some of the hardest niches imaginable.
What SEO Agency Should I Choose?
There are some agencies that are local to you, some that you find online that are global and you may even come across some freelancers. If you are looking to get your work done correctly and have guaranteed rankings, then it is wise to find an agency that specializes in your industry. At Crum, we work with all industries and have offices in most major cities. This means that if you are looking for a hands-on approach, you can visit our offices to find out exactly how we intend to boost your organic search rankings. In our experience, it is wise to avoid freelancers with little experience. Also, with freelancers there is little to no accountability if something goes wrong with your website. Having no SEO work is sometimes better than having bad SEO work done. Spammy links and irrelevant citations can cause your site to be penalized, causing you to be put back in search position, reversing months of progress.
To conclude, there are not many businesses that have a website which don’t need SEO. Wether it is link building or on-page services, contact Crum today in order to get a report for your website along with a quote and what we can do for you.